Keep your hair color looking fresh, vibrant with 2.Oh!’s Post Color Mask

When you’ve invested so much time, energy and effort in finding just the right shade of hair color to match your vibe, you want the effect to last as long as possible, because colored hair looks the healthiest when it is vibrant and lustrous. 2.Oh!, a science-first hair company whose formulas are crafted in Italy and created for India, unveils its Post Color Mask, the ultimate follow up to ensure that your love affair with your favourite shade, be it red, pink, blue, ash, brown or purple, lasts long enough!

The mask is formulated with a Color Protect Compound and has a pH of 4.5 that protects and preserves your colored hair. Argan oil and a deep conditioning formula restores softness, moisture, and shine, locking in the pigment, reducing fades and extending the life of semi-permanent colors beyond the stipulated 10-12 washes.

“Colored hair needs to be maintained really well otherwise, dryness, brittle strands and quick fades become a common worry. Our Post Color Mask, your DIY go-to solution, helps you maintain healthy, radiant, long-lasting color right at home reducing the frequency of your salon visits considerably,” says Ritu Vijayvergiya, Co-Founder, 2.Oh!

The 2.Oh! Post Color Mask can be applied to every kind of colored hair, from pastel shades, grey touch ups to bolder reds and browns. It can also be applied as a deep conditioning treatment post each wash to deeply nourish your hair. 

For best results, start your color care ritual by cleansing your hair with a post color shampoo, then apply the mask generously to damp hair, focusing on mid lengths and ends. Leave it on for 1-2 minutes for quick hydration or 5-10 minutes for deeper conditioning before rinsing it thoroughly.