GIVA strengthens OOH & experiential play with 3D billboard mall installation for Valentine’s

Bangalore, India, Feb 05: GIVA continues to own the out-of-home space with the launch of another high-impact 3D billboard as part of its Valentine’s campaign, ‘Love, sealed in silver’.

The latest OOH execution features a striking three-dimensional installation where multiple red jewellery boxes are physically mounted to form a heart-shaped visual, transforming the billboard into a tactile expression of Valentine’s gifting. By moving beyond flat visuals, GIVA brings depth, texture, and physical innovation to traditional outdoor advertising.

Carrying the campaign line “Love, sealed in silver”, the installation positions GIVA’s silver jewellery as a meaningful symbol of love and commitment. Supporting lines such as “This Valentine’s, start your story with GIVA” reinforce the brand’s role in the season’s gifting narrative.

Executed across high-visibility locations in Mumbai, the campaign underscores GIVA’s growing dominance in OOH, using bold formats and creative execution to cut through clutter and drive strong brand recall during the Valentine’s season.

Going beyond digital, GIVA is investing in experiential touchpoints that invite consumers to interact with the brand and create memorable moments. Further extending its Valentine’s presence offline, the brand unveiled a mall installation built around expressive, emoji-inspired forms that capture different emotions associated with love from excitement and joy to affection and connection translating emotion into a tangible, highly shareable experience.