Karbonn Builds on Its Legacy as It Begins a New Chapter in India
BusinessK Puspa29 Oct 2026
New Delhi, Oct 29: Karbonn, the Indian mobile-phone brand with over 15 years of industry presence, is entering a new chapter as it re-establishes its presence in India’s smartphone market. Building on its legacy of consumer familiarity and strong association with Indian cricket through its popular Karbonn Kamaal Katch property, the brand is set to connect with a new generation of young Indians.
On this, Pradeep Jain, CEO & MD, Jaina Group, expressed
" Over the last couple of years, India’s phone market has climbed in price while the number of Indians buying has flatlined, proof that some of our most important buyers are being priced out rather than served. This is a young country, and for its Gen Z, content is no longer only creation; it is the expression of a point of view, and the device is its canvas. Staying true to our founding belief in democratizing technology, Karbonn is coming back, with specially curated devices built for this new language of expression.”
Karbonn’s new chapter focuses on engaging with Gen Z consumers, students, content creators and emerging talent, a generation that values self-expression, individuality and technology that reflects its aspirations.
