Indriya expands Bangalore retail network with a new store in Jayanagar

Bangalore, Oct 16: Indriya, Aditya Birla Jewellery, has expanded its footprint in Bangalore with the opening of its seventh store in Jayanagar. Coming shortly after the launch of its store in Forum Mall, the expansion is part of a deliberate strategy to deepen the brand’s reach across the city, creating a robust retail network that serves diverse neighbourhoods and consumer catchments.

The latest store has been designed to bring together Indriya’s design-led approach with a more considered and personalised retail experience. Traditional craftsmanship sits alongside contemporary designs, while dedicated spaces including the kaarigari room and bridal lounge allow customers and families to spend time exploring pieces, particularly for significant purchases such as bridal and occasion jewellery. The store also offers a selection of lightweight and contemporary pieces for consumers looking beyond traditional occasions.

Speaking on the occasion, Mr. Sandeep Kohli, CEO, Indriya, said,

 “As a city grows, the way consumers shop also becomes more localised. Bangalore has very distinct retail catchments, and consumers often have strong preferences around where they shop, what is accessible to them and how they want to experience a category like jewellery. For us, expanding across these different parts of the city is therefore an important part of building the brand here. Jayanagar gives us an opportunity to be present in a very different retail environment and, more importantly, to be closer to consumers in another part of Bangalore. Over time, we want our store network to reflect the city itself rather than be concentrated around a few destinations.”

With its Bangalore network taking shape across different retail environments, Indriya is looking beyond store expansion to build a more nuanced understanding of the city’s consumers. The Jayanagar store marks another step in that approach, bringing the brand closer to the distinct communities and consumption patterns that make up Bangalore.